Are you tired of all the marketing hype extolling the claims and promises of skin care products that fail to deliver?!  Me, too! Obviously, there are some excellent products available that will help your skin look and feel more vibrant and healthy, but finding them is a lot more difficult than it ought to be!   Without a degree in Chemistry, making sense of the ingredients is like reading a foreign language.  I don't know how many times I've tried to do a comparison while standing in the store aisle, only to become more confused and end up basing my decision on price. Bad decision...  Because, as it turns out, some of the most expensive, well known skin care products are often the most ineffective.  So, you definitely can't base your decision on price.  Ah, but they do have really cool marketing! Hm...?  So, now what?! Well, what should a quality skin care product do?  Not only should it minimize the lines around your eyes and help reduce bags under your eyes, it should also smooth out color inconsistencies caused by age spots and work to reduce other unwanted pigment concentrations while improving the overall health and feel of your skin. That seems like a lot.  Can one skin care product do that? First, let's make sense of those crazy ingredients.  The intent here, is to provide you with an understanding of the ingredients you'll want included in your skin care products and those ingredients you'll want to avoid. With this information you'll be empowered to choose quality skin care products that provide the results you so earnestly desire.  Identify the Ingredients you want to Exclude, and those you want to Include in Your Best Skin care Products. Of course, now that you'll know what ingredients to look for, you're still going to have to compare thousands of products to find the best product for you.  Making it difficult to locate the few skin-care products that actually produce real results by rejuvenating your skin and melting away years of aging from your face and body, naturally.   Both the cosmetic surgery and topical skin care industries are multi-billion dollar industries.  Marketers know the way you look affects the way you feel. As a result, consumers willingly spend lots of money making themselves look and feel better and/or younger.    Naturally, as demand for such products skyrockets, more products flood the market place to satisfy this demand. Instead of research and development, many manufacturers are focusing their resources marketing their products.  To the uneducated consumer, everything looks great.  The slick packaging that the lotions and creams come in are appealing and user friendly.  The magazine advertisements are first class, glossy ads, complete with youthful models or well known celebrities who are paid handsomely to promote the product - often, never having used the product themselves. I mention this because, in order to meet this growing demand, manufacturers are rushing products to market, side stepping needed research and development.  As a result skin care products are making their way to market that not only don't do what they were marketed to do, but often cause more damage to your skin!  These manufacturers must also charge a lot for their products to off set the tremendous marketing costs, spent on the product containers, magazine, radio, and TV ads or to pay royalties to the celebrities and models who endorse their products. Even worse, these same manufacturers cut their production costs by using inferior ingredients; some of which can cause more damage to your skin. This is why, basing your decision on price alone, is ineffective.  You're paying for that slick package, instead of quality ingredients.   Never has it been more important to do your homework, by taking the time to do some research to understand what ingredients work to improve your skin and identifying ingredients that are actually bad for their skin!   Here, you'll find basic information about the ingredients you will want to include in your skin care products and what their purpose is.  You'll also find a list of ingredients to exclude.  Armed with this information you will be able to make an informed decision regarding which products are best for your skin!    Ingredients to Avoid!               Ingredients to Include!